Kia (Cycle & Carriage) Singapore Launches “Go Beyond Expectations” Brand Campaign and Introduces First Brand Ambassador
• Cycle & Carriage launches Kia “Go Beyond Expectations” branding campaign.
• Appointment of Nat Ho as Kia’s first local brand ambassador and face of brand campaign.
• Campaign seeks out second brand ambassador from the public through Kia Experience event.
• Appointment of Nat Ho as Kia’s first local brand ambassador and face of brand campaign.
• Campaign seeks out second brand ambassador from the public through Kia Experience event.
Singapore, 20 April 2016– Cycle & Carriage Kia, the leading automotive distributor in Singapore, launches a new brand campaign – “Go Beyond Expectations”today. In conjunction with the launch, Kia has announced the appointment of Singapore artiste Nat Ho, as Kia’s first-ever brand ambassador here.
Kia “Go Beyond Expectations” brand campaign
Kia Motors’ relentless commitment to challenge the boundaries of the automotive industry is set to defy people’s perception of the Korean car brand. With many international awards under its belt, Kia has established itself as a strong contender in the automotive industry internationally. Staying true to the brand’s values, Kia sole authorised distributor, Cycle & Carriage, takes it up a notch with its constant innovation to surprise people, and delivers a multi-sensory brand experience through three key product propositions – Quality, Reliability, and Design.
Kia Motors has put its entire stable of models under major makeover since the appointment of world-renowned automotive design legend, Peter Schreyer, as its Chief Design Officer in 2006. Over the past decade, Kia designs have evolved from humble to bold, and from bland to distinctive. In the past year, Kia has unveiled several new generation Kia models, beginning with the all-new Sorento SUV, the all-new Carens MPV, and most recently the all-new Optima executive sedan. The brand is set to unveil yet another European Kia bestseller, the all-new Sportage in Singapore, in the coming months. Beyond achieving new quality standards, Kia has continued to update its dynamic design formula with the new generation of Kia models.
“The arrival of these completely redesigned Kia models is an exciting reason for customers to discover the ‘New Kia’, as Kia continues to challenge everything people think they know about the brand,” Mr Eric Chan, Managing Director of Singapore Motor Operations, Jardine Cycle & Carriage Limited shares his excitement. “Never judge a car before you have experienced it. If you have not tried a Kia recently, you really don’t know what you are missing out,” Chan quipped further.
“Go Beyond Expectations” is Cycle & Carriage’s new and ambitious campaign that demonstrates Kia’s audacity in constantly pushing the boundaries within the automotive world, and aims to challenge customers to experience and discover Kia’s power to surprise.
Kia – Designer Car for the 21stCentury
The remarkable transformation of Kia cars from being simple functional rides into true objects of desire is helmed by Schreyer, who was named one of the three Presidents of the company in 2012. A world-class designer with an automobile legacy second to none, Schreyer is instrumental in Kia’s evolutionary designs, and is responsible for the introduction of the distinctive hallmark grille - the “Tiger Nose”, a defining feature for the new generation of Kia models, and the face of the entire car company. Schreyer injects his expertise and flair into Kia’s new design idiom, and marries style with cutting-edge technology.
This year, Kia has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 ‘Red Dot Awards’ for Product Design, one of the most prestigious international product design competitions.
The all-new Sportage and the all-new Optima both received coveted ‘Red Dots’. The independent judging panel even honoured the Kia Optima with a ‘Best of the Best’ Award, the competition’s highest distinction, for which only the most ground-breaking designs in a category are eligible.
Innovative and smart features comes standard
Aside from the distinctive design, drivers can experience luxury and enjoy maximum comfort on the road with the new generation of Kia cars, packed with exclusive features typically found in other high-end makes – such as ventilated seats, smart parking assist system, smart trunk system, panoramic sunroof, power tailgate, keyless entry and start-stop, auto cruise control and blind spot detection system. These are among some of the standard premium features1 that optimise the travelling experience for every journey.
Reliability and quality proven by international awards
Kia’s undoubted reliability is demonstrated in its consistent accomplishment in safety testing, having being awarded maximum five-star safety rating by Europe’s leading road safety organisation, Euro NCAP, for its fleet of new generation models2. The Korean automaker has been making steady improvements in quality over the years, and was ranked second among all industry brands in the J.D. Power 2015 U.S Initial Quality Study3. On top of clinching the second spot among 33 other leading industry nameplates in the study, Kia achieved the highest score among all non-luxury brands in the industry.
Hello Nat! Kia Singapore’s First Brand Ambassador!
The new Kia brand campaign “Go Beyond Expectations” challenges the market’s perception of the brand. Moving away from conventional focus on just the cars, the new campaign captures the unbridled child-like wonder and excitement of adults upon experiencing new generation Kia. Pushing boundaries in all aspects, beyond the automotive sphere, Kia deployed an advanced 3D video imaging and editing technology to exemplify the ultimate experience.
In the search for the ideal individual who brings out the candid and surprised expressions of having experienced the ‘new Kia’, the brand handpicked Singapore artiste Nat Ho, to be the face for Kia in Singapore. Nat epitomises the very qualities that Kia represents – distinctively stylish, bold and always ready to go beyond expectations. In his art and his businesses, Nat seeks out every opportunity to deliver his best, and enriches his performances, by living out the ‘never say no’ attitude.
“I’m extremely honoured join the Kia family as the first brand ambassador in Singapore. This is an exciting opportunity to work with a brand that shares the same belief to constantly challenge oneself. I’m very much looking forward to achieving new milestones for myself and with Kia, beyond what’s expected together,” said Nat Ho, Artiste and Brand Ambassador of Kia.
Nat will be working alongside Kia to continue to challenge customers in discovering the ‘New Kia’, which promises to surprise and inspire, through various on-ground activities and digital activation programmes. As part of Nat’s inaugural engagement with Kia, the brand has produced a video to showcase the “Go Beyond Expectations” brand campaign to customers. The video is available for viewing here.
Join us to “Go Beyond Expectations”, by participating in The Kia Experienceevent over the weekends, on 4 & 5 June 2016. Participants stand a chance to be Kia’s second brand ambassador in Singapore and win a free Kia Optima drive for a year, and a trip to Seoul, South Korea. For more information on the “Go Beyond Expectations” campaign and The Kia Experience, please visitwww.kiabeyond.sg.
1Features functionality and availability may vary depending on model, please refer to the owner’s manual or consult your local Kia dealers for more information.
2Results vary depending on model. For more information, please consult your local Kia dealers or visit www.kia.comfor more details.
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Here are the happenings on The Kia Experience event on 7th May 2016!
You wouldn't wanna miss this!
The KIA Forte K3.
This was the car I sat in for the road circuit tests at the later part.
This KIA Optima is more of a premium category which I pretty like..
cos it has a class of its own. The interior looks pretty premium and I shall leave that out for you to find out more. Seriously, I wouldn't mind being an ambassador for this and drive this around in Singapore! But I afraid being an Automobile Blogger I would jeopardize myself as an ambassador for a car brand. But I guess, it doesn't matter! haha..
I like the tail-lamps!
It has this premium feel that you wouldn't know its a KIA!
The Carens SX Sports!
The Sorento!
Some foodies at the event!
And they were from Jean-Georges Vongerichten, triple Michelin-starred French chef, and his wife, Marja.
Some insights on the upholstery of the KIA cars..
Nat Ho being KIA's First Brand Ambassador havin' an interaction with the emcee.
He's really suave lookin'
After that.. headin' off to the secret place.. the CIRCUIT!
So here's my Kia Driver, Jack who will do the stunts later..
He is also a race car driver!
Havin' sat beside him as a passenger.. going thru the circuit was really an adrenalin-rushed experience!
We really put the KIA car to test on cornerings, braking, with and without ABS, etc.
I was truly IMPRESSED after The Kia Experience!
Take a look at some of the stunts done.. at the end of my blogpost - there's a video capturing the best moments of the event as well as the circuit stunts! :)
Back into the showroom.. we have sweet-looking Simone Heng and good-looker James Seah to join us at the event!
And I got myself involved in a Spin-the-wheel game and won myself a perfume!
Its like you wouldn't lose, you will sure win something and see what you will walk away with..
So just try it when you are there on the 4th or 5th June! :)
Yeah.. So I got myself a fragrance by Antoine Lie. :)
Later we were ushered into a dark room.. whereby we were introduced to the All-New Kia Sportage!
And there is this guy giving us a detailed run-through of the entire car in terms of its performance and design!
It just look as great and stylish!
You will notice that the front-lamps are quite special with a 3-piece design which forms a circle.
Tail-lamps are as stylish too!
Looks abit like the BMW i8 tail-lamps! :)
More information on the KIA Sportage - Click Here!
After that we were usher to the workshop at the back whereby they will test the reliability of the car and also how diesel can be running so smoothly and efficiently on the KIA cars!
On the tests we have two KIA Sorentos to carry out the test.
It will show how powerful diesel can be on the KIA Cars.
Diesel as we know can be smelly and noisy on cars.
For this.. there's No Smell and its Not Noisy either!
With that.. I end off my post here with these two nice photos of me taken with the KIA Carens SX Sports..
and my favourite KIA Optima! :)